Kristalli Real Estate Company
Special to NHOME
Photography: Jason Roberts
There are times in life when reaching your goals, or even getting through the day can feel like a struggle. And then there are times when it is as if a light opens up from the heavens and the path is clearly laid out before you and you never want to look back.
That moment of clarity was what has driven local Stone Oak real estate Broker Terri Saari, to open her own real estate company, Kristalli Real Estate, earlier this year.
“What I wasn’t seeing with other real estate companies,” Saari explained, “was a focus on all of the benefits that well rounded agents bring to their companies, clients and communities… well, other than the mighty dollar.” Saari’s goal with her own company was to bring a fresh new business strategy to the agents whom she would sponsor, and to have those concepts translate to a whole new level of service to the clients and communities they all serve.
With this new business model, real estate agents are rewarded with better commission splits for things like civic engagement, charity, education, and their ability to set and reach their own personal business goals. “Becoming a part of the community, learning about industry changes, city infrastructure updates, new businesses, new loan programs – it is all a part of our job as REALTORs®,” notes Saari, “and when we have agents that are this involved and this dedicated to their field, our clients feel the benefits for years to come.”
Saari has dedicated herself to living these principles that she preaches to her company of six agents (and growing!). After 12 years in the industry Saari has obtained nearly twenty illustrious professional designations solidifying her knowledge and expertise in a variety of areas in real estate. Examples include Master Certified Negotiation Expert (MCNE), Accredited Buyer Representative (ABR), Certified Military Residential Specialist (CMRS), Broker Price Opinion Resource Specialist (BPOR), and Graduate, REALTOR® Institute (GRI). She has also been named a Platinum Top 50 REALTOR® for many years.
Service is the cornerstone of the Kristalli business model, with company sponsored charity workdays scheduled monthly throughout the year. Since opening its doors earlier this year, the whole company has already spent hundreds of hours giving time and energy to causes like the Susan G. Komen Foundation, Texas Diaper Bank and Habitat for Humanity.
Saari is no stranger to service, having personally served for 22 years before retiring from the United States Air Force, her last assignment to the Air Intelligence Agency. Through these experiences, not only did Saari learn time management, organization, confidentiality, and strategies for effective communication and negotiation that translate seamlessly over into the “battlefields” of the real estate industry, but she also was forced to relocate a family of six, dozens of times over many years. “I understand the stresses of a move, both buying a new home and letting go of the memories of an old one, simply because I’ve done it with my family so many times”, Saari explains. To her, these experiences make her a better REALTOR® overall.
In 1995, it was the military that brought the Saari family to San Antonio. All of Saari’s children graduated from the highly-acclaimed Reagan High School and have gone off to successful careers in fields like accounting, computer science, home inspection and military service. But in many ways Kristalli remains a family business. Saari’s husband Bill, also retired military serviceman, has been working alongside her for years running the Property Management division, now known as Kristalli Property Management.
While many of Kristalli’s clients are concentrated in the Stone Oak area where its leader has both a home and the Kristalli offices, Saari and her company of agents serve clients across the city and the area, from New Braunfels to Pleasanton, Boerne to Bandera, and nearly everywhere in between.
And now to answer the question you’ve probably been asking yourself from the beginning of this article, what does the name Kristalli mean?
“Kristalli is the Finnish word for crystal,” Saari explains. Her husband’s family is from Finland, and this was a way to pay tribute to them. She explains that she wanted to have the word crystal because it embodies those qualities she hoped to exemplify in her company’s business practices. “When you think of crystal, you think of prestige and luxury; you think of the angles and reflections of light and of sophistication and success. I want my agents and my company to be sophisticated, luxurious, elite and a grand reflection of the possibilities we bring for a better real estate experience. In the same way that crystals and diamonds are rated and cut, we aim to be a cut above the rest.” Terri Saari and Kristalli Real Estate: The Clear Cut Choice For All of Your Real Estate Needs.
For more information visit www.welcomehometosa.com.