By: Sheryl Beck
Photography: Jason Roberts
“Super day,” “awesome,” “loved the opportunity to interact with vendors,” “great entertaining speaker,” “super knowledgeable,” “better time with vendors this year,” “best one yet,” and “great courses” were just some of the comments heard at the Seventh Annual Business of Design event. The American Society of Interior Designers (ASID) opened the 2017 spring season hosting their annual Business of Design (BOD) event on March 2, 2017. This was the seventh year the ASID provided the San Antonio and South Texas interior design community a forum in which to gain valued continuing education units (CEUs) and interact with premier vendors in the residential and commercial product industry.
With a record attendance of over 100 interior designers and industry vendors, the all-day event was held at the newly renovated Embassy Suites in NW San Antonio. The new “Product Expo” offered over thirty vendors, both local and other parts of the United States. There was much to see with trade participants providing an inspired exhibition, forming a positive design outlook for 2017.
The enthusiastic turnout reflected presentations sponsored by the Interior Trade Cartel, Marazzi, Ferguson/Elkay and KBK, all offering new trade knowledge to the participants. BOD 2017’s expanded scope included industry partners, local tradesmen and featured guest speakers, including:
• History of Performance Textiles by Maxwell Fabrics
• Building Barrier Free Showers by Schluter Systems
• Deconstruction of a Chair by Century Furniture
• Organizational Culture Card Game by Haworth
• Acrylic in Design by Interlude Home
Breakfast, lunch and a social hour complemented the event. The social hour capped off the day with a vendor-sponsored “Interior Designer” prize drawing. Lucky designers won restaurant gift cards, kitchen and bath hardware, KitchenAid kitchenware, plants, antiques, furniture and so much more.
San Antonio’s Design Community 2017 ASID chair is Jamie Hernandez. This year’s BOD event was chaired by Sheryl Beck and co-chaired by Heather Nunez.