A Luxury Real Estate Market Leader
By: Miguel Herrera
“Luxury Market” is a hot phrase these days in the marketing world of many industries, but in the San Antonio real estate world, that phrase is the primary focus with The Miguel Herrera Realty Group.
Miguel Herrera began his business in sales in the Los Angeles, California area and achieved great success. In looking for other areas to expand on that success, the growing San Antonio real estate market became the new venture. As they say, “the rest is history”. Among many achievements in his field, this past October, Miguel was named eXp World Holdings’ Luxury and International Division Leader. eXp World Holdings, Inc. is the holding company for a number of companies, most notably eXp Realty LLC, the Agent-Owned Cloud Brokerage™ as a full-service real estate brokerage providing 24/7 access to collaborative tools, training, and socialization for real estate brokers and agents through its 3-D, fully-immersive, cloud office environment.
There are many reasons for Miguel’s success, but he credits his strategy of working with Mexican business owners to invest in San Antonio real estate as jump starting that success. His rapid business growth quickly earned him a reputation as one of the top luxury realtors in Texas. The achievements validating this reputation are numerous. Just to name a few: Accredited International Specialist, Mexican National Specialist, Accredited Luxury Home Specialist, Certified Luxury Home Specialist and Global Property Specialist. As a finalist every year since 2012, he has twice been recognized as a Platinum Top 50 San Antonio Realtor, winning the award in 2016 and 2017.
Attracting the luxury client requires a strong reputation of integrity and service. Knowing this, the Miguel Herrera Realty Group are unwavering in their pursuit of excellence. Building trust is the first priority. Personal service and communication is the key to that trust. This is evidenced in the group being recognized for overall satisfaction among the Top 5% Five Star Real Estate Agents awards by Texas Monthly Magazine every year since 2012.
Miguel understands that a hassle-free, smooth transaction is an important part of the high stakes of a luxury investment. He wants to makes sure that his team has all the tools and training they need to deliver that to every client. With the eXp cutting-edge technology systems and an expansive network, the group is able to maximize exposure and create a fast turn-around and a quick, smooth transaction.
The most successful market niche to benefit from the this commitment to excellence is service to the luxury home builder. This venture has achieved tremendous growth in the sales of spec homes. After researching the high end markets in Los Angeles, Miami and New York, in much the same way, his team showcases the spec homes of local luxury home builders. With the use of the newest technology, integrating social media and internet marketing strategies, the Herrera group promotes the builder’s home and connecting the buyer with a home to match the expectations of every level of luxury buyer. The result has been huge growth in spec home sales.
The Herrera group is presently working in many high end developments such as The Dominion, Huntington, and The Canyons at Scenic Loop. Some of the luxury home builders on their client list include: Mike Hollaway Custom Homes, Stadler Custom Homes, McNair Custom Homes, Adam Wilson Custom Homes, Robare Custom Homes, Anderson-Jenkins Signature Homes, Meritage Homes, Urbi 21 USA, Monterey Homes, Aragon and Sogard; just to name a few. Some of these unique offerings are featured here.
With the personal service of the Herrera Group, spec home sales have increased dramatically and are generating future clients for the home builders. As a result of the Luxury and International Leader Award and Miguel’s affiliation with the eXp Global Holdings, the group attracts highly successful internationally experienced agents. It is therefore no surprise that for three years in a row, Miguel Herrera has been the Luxury League Winner. Not one to rest on these achievements, Miguel Herrera will continue to move his realty group into new and exciting luxury home real estate markets in the San Antonio area.
For more information visit www.miguelherrerarealtygroup.com.